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Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing – a dangerous business, I tell you. So what can designers do to convince the customer, in their obsession with the best intentions, and in their decisions that they are hard as a stone? The following exercises will help build a real dialogue with the customer and teach you to document it, and the client will remove the veil of fear of creativity and get involved in the process of creating your website.
SET CLEAR GOALS
Some people think that they know why they need a website, and they are fighting for the right to formulate clear and measurable goals. Ambiguous goals force a person to speculate, and speculations can lead to disappointment. Goals like “sell more of our products” or “become more popular” are blurred and send almost nowhere. Continue reading
A site without favicon, like a ship without a flag. Favicon is an integral part of the site brand, its image and identification. By the way, look at the issuance of any search engine (for example, Yandex). You will definitely find next to the titles of found pages and favicon documents. Those. Favicon, it is also a factor that increases the clickability of your site in search results. Therefore, without a favicon anywhere!
How to make a favicon? The process can be divided into 2 stages:
Making a favicon or finding a finished one;
Installing it on the site. Continue reading
As a singer cannot exist without listeners, so a designer cannot exist without a spectator. And this viewer, of course, is entitled to his opinion on the evaluation of the work. Of course, the opinion of the viewer is sometimes definitely worth listening to. Although the most important opinion is that of the customer, but to work with them, experience is needed. And in order to gain it, you must first practice well – to draw layouts of websites, logos, etc. And who will criticize in this case? That’s right, other designers and ordinary users visiting forums and communities on this topic. Continue reading