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The essence of the design – what is it?
The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher.
To begin with, in many professional fields of activity, many things are so obvious that they are given a little attention. It is believed that it is so simple that there is nowhere else. And if someone asks to clarify the meaning of such a phenomenon, finding that universal fame does not guarantee universal understanding, it will either be considered a joke, or a set of their own conclusions will be dumped on a person quickly. Continue reading
The principle of the golden section in the design of sites
A key indicator of the quality of web design is how natural and easy it is perceived by users. When creating a visual site design, it is important to illustrate the functionality and informative component of the project, to form its correct perception. The use of classical techniques such as the rules of the golden section in the design helps to solve such problems in an optimal way. We will consider it today.
This principle describes a mathematical proportion that forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part. Continue reading
Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness. Continue reading
