How empty space killed corporate application functionality
Spacious. Minimalistic. Clean. A large amount of empty space has become a classic trick in developing application design for consumers. And I don’t really hate this trend. Effective use of…

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Ready design: good or bad?
About three years ago, when the logo / website design was created only for the order, the usual brand manager could not have imagined that soon IncSping (now Brandstack), Inkd,…

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Trends and trends in web site design
It was originally planned to place a translation of an English-language article on web design trends in 2017, but after studying various sources, we decided to slightly change the concept…

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In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Get rid of the guesses in the design
Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing - a dangerous business, I tell you. So what can designers do to convince the customer,…

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Hamburger menu: a bit of history and alternatives
We continue to discuss the topic of navigation in web projects. After reviewing examples of bread crumbs, we decided today to talk about the so-called hamburger menu. There was a…

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Using textures in web design
What is the easiest, correct, and sometimes the only possible way to create the illusion of the relief of an element (object) in web design (as well as in 2D…

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