Get rid of the guesses in the design
Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing - a dangerous business, I tell you. So what can designers do to convince the customer,…

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The essence of the design - what is it?
The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher. To begin with, in…

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How to make a favicon with your own hands?
A site without favicon, like a ship without a flag. Favicon is an integral part of the site brand, its image and identification. By the way, look at the issuance…

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In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

How to make a favicon with your own hands?
A site without favicon, like a ship without a flag. Favicon is an integral part of the site brand, its image and identification. By the way, look at the issuance…

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Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects…

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How to overcome the creative crisis of designers?
Today we have another guest post from Evgeny Ignashov, who represents the project Candysign: creating websites, icons, networking, programming. Are these lines read by creative people or those who identify…

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Get rid of the guesses in the design
Creativity breathes life into successful sites. However, creative ideas and solutions often resemble guessing - a dangerous business, I tell you. So what can designers do to convince the customer,…

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