The essence of the design - what is it?
The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher. To begin with, in…

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Ready design: good or bad?
About three years ago, when the logo / website design was created only for the order, the usual brand manager could not have imagined that soon IncSping (now Brandstack), Inkd,…

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Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects…

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behavior of [a person] when

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Frequently asked questions (FAQ) - we are developing an effective FAQ section
As you know, of course, the FAQ (Frequently asked questions) are frequently asked questions that are collected and highlighted on a separate page. Thanks to it, the user will be…

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Trends and trends in web site design
It was originally planned to place a translation of an English-language article on web design trends in 2017, but after studying various sources, we decided to slightly change the concept…

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How to choose the best illustrations for your site
I somehow had a publication about the best free photobanks and photo stocks in which the question was raised where to look for images for the site. Today I want…

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