Ready design: good or bad?
About three years ago, when the logo / website design was created only for the order, the usual brand manager could not have imagined that soon IncSping (now Brandstack), Inkd,…

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Web 2.0 style design: simplicity as art
In the fall of 2005, with the help of the publisher Tim O’Reilly, the term Web 2.0 was firmly included in the lecture of web developers. Like any new term,…

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Current trends and trends in logo design
Actual trends in the design of logos 2017 did not become some special revelation. Similar to the main trends of web site design, they are rather a continuation and development…

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In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Web design illustrations are the best examples of use.
If you carefully study any selection of website designs on a particular topic, you will see one trend - illustrations are now in vogue. They are so widespread that we…

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Ways to navigate users on the site
Imagine that you are traveling by car, but because of traffic jams all main roads are blocked, and you need to turn into an unfamiliar part of the city. For…

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How to overcome the creative crisis of designers?
Today we have another guest post from Evgeny Ignashov, who represents the project Candysign: creating websites, icons, networking, programming. Are these lines read by creative people or those who identify…

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Why cancel buttons should be colorless
What exactly does the Cancel button do? It returns the user to the previous screen. For users, Cancel is a means of protecting against unwanted changes in the system. To…

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