Web 2.0 style design: simplicity as art
In the fall of 2005, with the help of the publisher Tim O’Reilly, the term Web 2.0 was firmly included in the lecture of web developers. Like any new term,…

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Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects…

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Professions of the future: who is a technical designer?
Often disputes arise between developers and designers - which of them plays the main role. Ask this question to the HR manager, and you will get an answer like, “Both…

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Professions of the future: who is a technical designer?

Often disputes arise between developers and designers – which of them plays the main role. Ask this question to the HR manager, and you will get an answer like, “Both teams are equally important.” This is bullshit.

If you compare the product with a huge cruise ship, the development team will be something of an engine. It would seem that without a motor it is completely useless. But on the other hand, let’s say you want to book a cruise. You do not care about the engine – you look at the photos of the ship, how the cabins are equipped, how high-quality the service is. Of course, for such a huge ship the engine is very important. But if no one wants to book a cruise because the design of the ship sucks, what’s the difference, how good is its engine? Continue reading

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Tips for using images on websites and blogs
Of course, the image is the epicenter of any web site, because people are by nature visual. When creating a website or blog, we pay special attention to content, design…

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The essence of the design - what is it?
The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher. To begin with, in…

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Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects…

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