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The essence of the design – what is it?
The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher.
To begin with, in many professional fields of activity, many things are so obvious that they are given a little attention. It is believed that it is so simple that there is nowhere else. And if someone asks to clarify the meaning of such a phenomenon, finding that universal fame does not guarantee universal understanding, it will either be considered a joke, or a set of their own conclusions will be dumped on a person quickly. Continue reading
Ways to navigate users on the site
Imagine that you are traveling by car, but because of traffic jams all main roads are blocked, and you need to turn into an unfamiliar part of the city. For some time traffic signs will help you to move in the right direction, but suddenly they will disappear. It seems that getting lost in an unfamiliar place is a pushover.
Any site, regardless of its ultimate goal, should perform the main task – to indicate to the user the path to the information of interest. However, it is possible due to his own fault, and maybe the fault of the designer, the user is lost and does not know where to go next. How to help your visitors navigate the site. There are several effective ways. Continue reading