Current trends and trends in logo design
Actual trends in the design of logos 2017 did not become some special revelation. Similar to the main trends of web site design, they are rather a continuation and development of what users have already seen last year. This question is quite well addressed in the Bill Gardner’s 2017 Logo Trends note, so we decided to prepare a translation of the publication.
Update 02/18/2018: We invite you to see a new article on the topic – about the tendency of logos for 2018. Looking ahead, we can say that some of the techniques remained unchanged, but there are also original ideas.
We single out three basic points seen in this niche:
Like last year, simplicity and austerity rule the ball. Simple shapes and lines intersecting each other or placed separately are used – they form signs that are understandable for interpretation.
The trends of the 2017 logos contain a lot of different stripes, which you will find in concentric circles, letters and patterns. Thus, designers designate movement in the form of zigzags, waves, etc.
The third element comes into play geometry. No less frequent are the shapes and forms that create multidimensional logos.
If you think about the durability of trends in the design of logos, then we are talking about solutions that are relevant for decades. However, many areas continue to evolve and evolve, designers do not stop there.
An example is the MasterCard transformation from Michael Birut, where he returned clean transparent overlays, getting rid of the striped texture in the middle. Due to the imposition of circles, we see how the intensity increases. This trend was 10 years ago, but now it (like others) is becoming more complex.
Change MasterCard logo
As a rule, designers watch what is happening in related areas – fashion, graphics from films, advertising, television shows, etc. Often some details from there or current trends from life are borrowed for work. In 2017, drones were first used as a design element. Most likely, this trend in the logos will be short, but in the near future the number of such illustrations should increase, as the popularity of devices grows. This is how at one time painted game controllers.
Of the things that are often found, but do not claim to be trends, it is possible to distinguish: drawings of animals, consisting of geometric shapes (circles, squares); bold lines, the image of “hits” on top of an object to demonstrate stress or effort; orbital rings with small balls on them (like atoms), etc. However, there are a couple of moments that are used too often and annoying in places – octopuses, turtles, hummingbirds or hops in crafting beer brands.
By the way, many were struck by the keywords that were in the trends of logos in 2017. For example, the popularity of the word “magic” increased by more than 1000%. This year, compared with the past, the use of some mystical elements in the design of the logo has increased. Also high positions are occupied by “symmetrical” (increased by 600%) and the word “carrot”, which increased by 500% (probably for sites about food and a healthy lifestyle). Here are a couple of keywords, whose share has increased by more than 400% – luxury, coin, foot, nose, watch, crossfit, trainer, realtor, rope, food, jewelry, lawyer and much more. Statistics, of course, refers exclusively to the English segment of the Internet.
This is just a brief overview of the nuances that are found in the trends of modern logos in 2017. Additionally, you can highlight the so-called dynamic logo options when you create multiple versions for different screen sizes, applications and websites. Embed this and other chips in your projects to improve them.
KEY TRENDS IN LOGO DESIGN 2017
In all the names we also indicate the original English-language meanings from the article, since not always the literal translation correctly reflects the essence of the term. In some places, the author’s speech is difficult to interpret.
SHADOW BREAKS
Logo Trend – Shadow Breaks
Over the years, designers have used the traditional approach to create the intersection of two elements in the logo – line breaks were created just immediately before imposition. However, the shadow option looks much better.
These shadow gaps require the introduction of an additional tone, and, as a rule, but they do not contain smooth color transitions. This new way of expressing the hierarchy of levels will allow you to mix different objects, which was previously unavailable.
DYE COLOR (FADES)
Color loss in logos (Fades)
The elements here look like they are coming from nowhere. They are implemented using a gradient that slowly fades out to complete extinction. This trend for logos can be placed on different background colors, although with white it is combined as naturally as possible.
In the last example, even a quarter of the blue circle image is enough to understand the complete picture (at the expense of the other circles).
