Effective methods of split-screen design
One of the most notable trends in web design in 2017 can be called the division of the screen into two parts. More and more web projects use a similar…

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Hamburger menu: a bit of history and alternatives
We continue to discuss the topic of navigation in web projects. After reviewing examples of bread crumbs, we decided today to talk about the so-called hamburger menu. There was a…

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How to overcome the creative crisis of designers?
Today we have another guest post from Evgeny Ignashov, who represents the project Candysign: creating websites, icons, networking, programming. Are these lines read by creative people or those who identify…

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In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Ready design: good or bad?
About three years ago, when the logo / website design was created only for the order, the usual brand manager could not have imagined that soon IncSping (now Brandstack), Inkd,…

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Redesign: several indicators that its time has come
Redesign This single word can make any web designer and developer shudder. The impending danger in the form of constant revisions and improvements of the project, as well as shareholders…

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Web design illustrations are the best examples of use.
If you carefully study any selection of website designs on a particular topic, you will see one trend - illustrations are now in vogue. They are so widespread that we…

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