Ways to navigate users on the site
Imagine that you are traveling by car, but because of traffic jams all main roads are blocked, and you need to turn into an unfamiliar part of the city. For…

Continue reading →

How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

Continue reading →

Improving the registration form on the site (4 useful tips)
On the Internet, the registration procedure occurs to us as often as the authorization form on the sites. You have to do the following: in all kinds of web services…

Continue reading →

behavior of [a person] when

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Effective methods of split-screen design
One of the most notable trends in web design in 2017 can be called the division of the screen into two parts. More and more web projects use a similar…

...

Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects…

...

Professions of the future: who is a technical designer?
Often disputes arise between developers and designers - which of them plays the main role. Ask this question to the HR manager, and you will get an answer like, “Both…

...