How to create a website that increases the awareness of your brand
If you want your website to become successful, just a good design will not be enough: it must first reflect the personality of your brand. When developing a design, you…

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Cocktail vintage and innovation: retro style in web design
According to the American writer John Steinbeck, the majority of people are ninety percent living in the past, seven now, and only three percent remains for the future. Well, the…

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How empty space killed corporate application functionality
Spacious. Minimalistic. Clean. A large amount of empty space has become a classic trick in developing application design for consumers. And I don’t really hate this trend. Effective use of…

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functionality and for

Professions of the future: who is a technical designer?

Often disputes arise between developers and designers – which of them plays the main role. Ask this question to the HR manager, and you will get an answer like, “Both teams are equally important.” This is bullshit.

If you compare the product with a huge cruise ship, the development team will be something of an engine. It would seem that without a motor it is completely useless. But on the other hand, let’s say you want to book a cruise. You do not care about the engine – you look at the photos of the ship, how the cabins are equipped, how high-quality the service is. Of course, for such a huge ship the engine is very important. But if no one wants to book a cruise because the design of the ship sucks, what’s the difference, how good is its engine? Continue reading

In defense of “Eye Candy”

In the society of designers, it is often possible to hear that true professionals build their work on the strict conformity of design to the brand’s corporate style or simply on the basic principles of design, and aesthetic beauty fades into the background. Living discussions on this issue lack one thing: understanding that aesthetics plays a huge role in cognition, perception and reaction.

Take a look at what “clothes” designers “now wear” with ordinary ready-made structured information; or how the term “eye candy” reduces the significance of graphic design as such. Language, at the present stage, narrows the concept of “design” to a simple “design”, as well as separates “aesthetics” and “usability” (as if they are two completely different areas). Continue reading

Clients in web design to be avoided
After you have finally become a web designer and started to struggle for success in the real world, you may find yourself in a rather difficult situation. The teachers probably…

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Frequently asked questions (FAQ) - we are developing an effective FAQ section
As you know, of course, the FAQ (Frequently asked questions) are frequently asked questions that are collected and highlighted on a separate page. Thanks to it, the user will be…

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Tips for creating a beautiful one-page portfolio site
Many global web design trends can be applied to one-page pages, but they also have their own unique features. Such projects are quite specific, so it is useful to read…

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