The essence of the design – what is it?

The other day, a guest post came to me from Viktor Fomin, blog author Krufok, of the chronicle of the living mind of a copywriter philosopher.

To begin with, in many professional fields of activity, many things are so obvious that they are given a little attention. It is believed that it is so simple that there is nowhere else. And if someone asks to clarify the meaning of such a phenomenon, finding that universal fame does not guarantee universal understanding, it will either be considered a joke, or a set of their own conclusions will be dumped on a person quickly. Continue reading →