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Endless page scrolling: helps or hurts?
The generation of two thousandths is known for its habit of browsing information on websites in a matter of seconds, making the decision to stay or go out. Competing projects should know exactly how to collect and retain the audience, or they risk remaining in the shadows. In an effort to attract the attention of the masses, for example, using the parallax effect, many also decided to introduce an endless scrolling. This approach has been actively used over the past few years, and examples of very popular social networks such as Facebook, Twitter and Instagram only confirm its effectiveness. Continue reading
Current trends and trends in logo design
Actual trends in the design of logos 2017 did not become some special revelation. Similar to the main trends of web site design, they are rather a continuation and development of what users have already seen last year. This question is quite well addressed in the Bill Gardner’s 2017 Logo Trends note, so we decided to prepare a translation of the publication.
Update 02/18/2018: We invite you to see a new article on the topic – about the tendency of logos for 2018. Looking ahead, we can say that some of the techniques remained unchanged, but there are also original ideas. Continue reading
The difference between UI and UX: a practical example
Today there will be a guest post on the topic of UX and UI interfaces on the example of working with the Icons8 service. The author is a usability specialist Andrei Burmistrov, the text is published in the first person.
I know what you are thinking: well, another attempt to impose your opinion on the controversial and ever-discussed topic “What is the difference between UX and UI?”
Yes, you understood everything correctly. Continue reading
